The strategy of a digital launch

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Global live web event

On 12 April, Zanotta presented Intimacy with a global live web event hosted by Giuliano Mosconi, President and CEO of Zanotta. The presentation featured a discussion, chaired by architect and freelance journalist Silvia Botti, on the concept of “Intimacy” with all the designers who contributed to the 2020 and 2021 products: Mist-o, Ludovica+Roberto Palomba, Garcia Cumini, Patrick Norguet, Monica Förster, Lanzavecchia + Way and Spalvieri Del Ciotto.This will be accompanied by a marketing campaign involving all the company's digital touchpoints: social media, the website and DEM. 

To tell the story of Intimacy, Zanotta has chosen once more to use animated illustrations, with a multi-episode miniseries by Giulia Conoscenti narrated by Mavì Cerenza.

The miniseries tells the story of Alice and Noah, from their childhoods to adulthood, recounting fragments of their everyday lives until they finally meet. This development confirms the empathy, flexibility and durability of Zanotta products and their ability to adapt to us as we and our living spaces change, remaining faithful companions in the lives we share. The use of strong colours is key to the description of the relationships between people and the objects they surround themselves with. 

Come and discover: click here