The founding values of the Zanotta identity are accompanied by the capability to intercept the cultural and social changes that affect the culture of living, in homes and work spaces. This peculiar attitude allows the company to implement a constant interpretation of the contemporary taste.

Internationally famed architects and designers have always been called in to create the products. Some of them are: Achille and Pier Giacomo Castiglioni, Gae Aulenti, Marco Zanuso, Ettore Sottsass, Joe Colombo, Alessandro Mendini, Andrea Branzi, Carlo Mollino, De Pas-D’Urbino-Lomazzi, Enzo Mari, Bruno Munari, Alfredo Häberli, Roberto Barbieri, Ross Lovegrove, Ludovica+Roberto Palomba, Ora Ïto, Noé Duchaufour Lawrance, Atelier Oï, Damian Williamson, Lievore Altherr Molina, Vicente Garcia & Alessandra Cumini.

Many iconic products became established over the years, i.e. from design classics have really become long-seller pieces.